Have you ever wondered what is ClickFunnels before? Maybe you’ve heard ClickFunnels before and the name is familiar, or you know someone who recommends it. Or maybe you’re starting from zero.

Regardless, if you’re ready for the answer to what is ClickFunnels and find out all about and how you can use it to grow your online business, then you’ve come to the right page.

ClickFunnels, its affiliate program, Russell Brunson’s funnel hacking strategy and more each offer their own unique value to entrepreneurs trying to build a business online. Finish reading this page and you’ll understand what these things are and how you can benefit from them.

What is ClickFunnels?


To answer the question, “what is ClickFunnels?” simply… ClickFunnels is an all-in-one tool that can help anyone market and sell their products online. It’s designed for people who have an entrepreneurial mind but lack the coding and design skills needed to build an online business.

Instead of relying on tech-savvy people to build your sales funnel for you, ClickFunnels makes it possible to build sales funnel pages yourself.

Why do you need to build sales funnels for your online business?

Well, just like when selling in person, you need to reach the right potential customers, build relationships with leads, illustrate the value of your products and convince them to buy. Doing that in person takes resourcefulness, charisma, and persistence, among other traits. Doing that online requires coding, designing landing pages, advertising, among other things.

When you use a tool like ClickFunnels, there’s no need to be a jack-of-all digital marketing trades. Building your first digital sales funnel is a simple three-step process:

  • First: You pick a pre-designed sales funnel template perfect for your kind of product.
  • Second: You choose the page design style you want.
  • Third: You make any modifications you like to the pages then hit publish

Clickfunnels

ClickFunnels is actually faster and more efficient than working with web designers to build your funnel. Its plug-and-play setup has you ready to go in minutes, instead of taking the time to explain your ideal sales funnel for someone else to create.

And the really great thing is that it offers pre-designed, proven effective funnels for just about any kind of business. If you want to sell a product or service, market B2B or B2C, become a best selling author or simply capture leads for your email list, ClickFunnels can help.

While the initial pull of a tool like ClickFunnels is to help you easily build your own sales funnels, it covers a wide variety of additional features to optimize your pages and improve other areas of digital marketing.

ClickFunnels provides:

  • Custom domain hosting
  • A/B split testing to optimize your pages
  • Email integrations
  • A variety of funnel types (Optin, sales, membership, webinar, hangout, etc.)
  • Templates for different sales pages (Order, upsell, downsell, etc.)

ClickFunnels Actionetics also helps you manage your email marketing strategy from one place, including features like:

  • Email builder
  • List management
  • Performance analytics
  • Autoresponder series
  • Triggered emails
  • Advanced segmentation.

ClickFunnels Backpack is an additional easy affiliate system that allows you to:

  • Add an affiliate program to your own funnels so people can refer others
  • Set up and manage your own commission plans
  • Create different kinds of affiliates
  • Manage your own affiliate center, offering tools to help your affiliates promote your business
  • Affiliate analytics to see who your most valuable affiliates are.

That’s right, ClickFunnels not only gives you all the tools you need to build your own unique funnels, it also makes it possible to start and manage your own affiliate program the way you want to:

Affiliate Tools

ClickFunnels Pricing

When you join ClickFunnels, you get access to all sorts of features to help you build and market your business online, including:

  • ClickFunnels – Smart Funnel Builder
  • Etison Editor – Simple Web Page Creation
  • Backpack – Easy Affiliate System
  • Actionetics – Follow-Up Funnels
  • ClickFunnels Member Community

The ClickFunnels pricing model is perfect for just about any size business, even if you’re starting from zero. It starts with a 14-day free trial, and then begins at $97/month after that. So you actually have 6 whole weeks to build your funnel and start selling, and then you only need to make $97 before you can start earning profit from the investment.

clickfunnels pricing

If you’re looking to scale and need the ability to build an unlimited number of funnels, then you should opt for the ClickFunnels Etison suite package ($297/month). With it, you can build unlimited funnels and pages, handle an unlimited number of visitors, and manage an unlimited number of custom domains.

The smartest way to approach the ClickFunnels packages is by starting with the basics and scaling up as after that. If your business skyrockets and you find you need to build more than 20 funnels, 100 pages, or 3 custom domains, you can upgrade to the Etison suite knowing that your investment is already paying off.

If you sign up and decide you don’t like ClickFunnels, you can cancel any time without any penalties or fees. So there’s no major risk in trying out this world-renowned tool.

What is Funnel Hacking?

If you’ve heard a thing or two about ClickFunnels, then maybe you’ve heard of funnel hacking as well. The tool and this growth strategy really do go hand-in-hand.

Funnel Hacking is a competitor analysis strategy that helps you build better landing pages and sales funnels in your niche. It involves taking a close look at your competitor sales and marketing processes, then incorporating elements into your own sales funnel. Russell Brunson recommends using this strategy when building your own funnels with ClickFunnels.

Funnel hacking is not about copying what other marketers are doing. Instead you’re incorporating elements of what seems to work for them and split testing it against your own funnel elements.

ClickFunnels gives you everything you need to build effective funnels. But blindly testing only your own ideas is an inefficient way to optimize. Instead aggregate the landing page elements, price points, advertising and email strategies of your competitors and split test them to identify the best strategy in your industry.

Here are the basic steps you can take to start funnel hacking yourself:

1) Start tracking your competitors

First, make a list of competitors who are targeting the same market as you. These can be direct competitors (offering similar products/services) or partial competitors who address some of the same pain points as your business.

Once you have your list, head to their website and screenshot their site pages. Save these screenshots in individual competitor folders:

Individual Competitor Folders

You’ll add to these folders the more you learn about your competitors’ strategy. For example, you can sign up for their email list and start screenshotting their autoresponders as well. Or after visiting their site you may come across their remarketing ads on Facebook or the Display Network. Screenshot these as well.

2) Note ideas and strategies you want to test out

Once a clear picture starts to come together of your competitors’ funnel, you can start building a list of ideas and strategies you want to test out.

You’ll want to consider:

  • Their copywriting strategies
  • Site design elements
  • Landing page design elements
  • CTA design, location, text, etc.
  • Content strategy (Blogs, videos, infographics, etc.)
  • Product positioning and pricing
  • And more

You’ll want to isolate a few things to change about your sales funnel based on your competitor strategy. Don’t revamp everything at once, so you can test changes and see what works.

3) Perform advanced competitor analysis

Steps 1 and 2 get you through the surface content of a sales funnel. You’ll need to perform advanced competitor analysis in order to get insights into their deep funnel strategies. There are a lot of tools out there that can help you do this. For example:

  • Ghostery — Detects trackers, web bugs, and pixels your competitors use so you can get insights about their remarketing campaigns and/or conversion tracking strategies.
  • AdBeat — Helps you learn how competitors spend their advertising money.
  • SEMRush — Helps you learn about your competitors’ organic SEO and backlinking strategy.

Of course, the last and most valuable thing you can do to perform deep funnel research is actually purchase on of your competitors’ products. Then you can learn how they upsell, cross-sell, provide customer service, and the rest.

Isolate your most successful competitor and invest in making a purchase so you can get deeper insights into their strategy.

4) Revamp your funnel marketing

Once you know what competitor funnel elements you want to hack, you’re ready to make changes using ClickFunnels. You can do this by choosing the sales funnels templates that look most similar to the competitor pages you like, then use the ClickFunnels editor to customize them to your liking.

Here are some great funnel elements you may want to “funnel hack” after performing competitor research:

  • Landing pages
  • Home pages
  • Upsell and downsell offers
  • Email sequences
  • Retargeting strategies
  • Your back end product or service

To do this, refer back to your screenshots and notes to emulate the specific elements that you think makes your competitor strategy perform well.

5) Test, rinse and repeat

Once you’ve made a few improvements to your funnel based on your competitor research, you’re ready to drive traffic and see how the changes impact your conversions or other marketing goals. If you’re changing specific page elements as part of your funnel hacking strategy, be sure to use the ClickFunnels A/B testing feature to isolate what really works.

A-B Testing Feature

Once you’ve better optimized your funnel, just remember that your competitors and their strategies are constantly changing. Always be on the lookout for new opportunities to funnel hack, then follow these steps for success.

Books and Resources by Russell Brunson

Russell Brunson (founder of ClickFunnels) really has a wealth of knowledge when it comes to online entrepreneurship and sales. That’s how he was able to build such a versatile, helpful tool so that regular people can take advantage of what works online to grow their businesses.

So if you want to get the most out of ClickFunnels, it’s a good idea to spend some time learning from Russell Brunson’s own experience and insights about entrepreneurship and funnel building. He currently has three books available:

  • Expert Secrets
  • Dotcom Secrets
  • Funnel Hackers Cookbook

All the offer valuable insights that any kind of online business owner can learn from.

Expert Secrets

Expert Secrets Book

If you want to start an online business but don’t know where to start, Expert Secrets is the first book by Russell Brunson you should check out. The truth is that everyone’s an expert in something already, and all you need to do is know how to leverage that knowledge to build a successful online business.

Expert Secrets is about turning expertise into real leadership that people follow and admire. Your goal is to build a following of people who will pay to hear your advice.

Russell Brunson says, “Your message has the ability to change someone’s life.” Expert Secrets will help put your important message in the hands of people it can really help.

Dotcom Secrets

dotcome secrets book by russell brunson

Dotcom Secrets by Russell Brunson isn’t another one of the many “how-to” internet marketing books out there. It doesn’t teach you strategies to attract more traffic to your website or drive more conversions. Instead it illustrates a process Russell Brunson has perfected to grow online businesses.

Based on endless split testing and experience, Dotcom Secrets provides the strategy and tools you need to take advantage of what works online. It’s not about fixing a conversion problem or traffic problem. It’s about addressing an underlying strategy issue that’s difficult to see but easy to fix, if you have the right resource (this book).

Funnel Hackers Cookbook

Funnel Hackers Cookbook

ClickFunnels is a truly valuable tool for all sorts of online sales and marketing initiatives. But if you want to get the most out of it, you’ll want to invest in the Funnel Hackers Cookbook.

Funnel Hackers Cookbook is essentially a walkthrough guide showing you how to use the different features of ClickFunnels to their fullest. It offers step-by-step instructions to help you choose the right funnel type and build them from scratch.

The book breaks down 22 different funnels, pages of ClickFunnels and other elements to help you understand how funnels work and how to benefit from them. Instead of relying on your own guesswork, start using ClickFunnels with the cookbook in-hand to find the right recipe for your funnel needs.

The ClickFunnels Affiliate Program

There are a lot of tools, courses and services out there that claim to be all you need to build your own sales funnels and grow your business online. This (quite rightly) leaves many people skeptical about trying something new.

That’s why ClickFunnels calls upon its existing happy customers to help demonstrate that it really does work for all different kinds of businesses. In fact, ClickFunnels pays their affiliates millions of dollars in commission every year for referring new customers.

When you sign up for ClickFunnels, you automatically become an affiliate. So once you try the tool and realize its benefits for yourself, you can earn even more money by participating in the ClickFunnels affiliate program.

ClickFunnels affiliate payout is very encouraging:

  • 40% recurring for ClickFunnels monthly accounts, and
  • 40% one-time for the promotion of Funnel Hacks

The ClickFunnels affiliate program uses a technology called sticky cookies to track your site visitors across devices and ensure you get paid when they convert.

Affiliates are charged with promoting ClickFunnels front-end products (Webinars, free trials, etc.). But as these leads move further down the sales funnel and purchase more ClickFunnels products, you still get a commission.

Here are a few examples of the kind of products you can promote as a ClickFunnels affiliate:

Clickfunnels Affiliate

ClickFunnels is always coming out with new front-end products so you can keep finding new ways to promote their products and earn even more money as an affiliate.

Participating in the ClickFunnels affiliate program is completely optional. You’re welcome to use and benefit from it without referring others and earning extra money in the process. But joining the affiliate community is a great way to network online, building relationships and connections that could turn into new business opportunities in the long run. What’s there to lose?

If you’re already a ClickFunnels customer, all you have to do is fill out forms for the United States Internal Revenue Service (IRS). Then you’re ready to start as a ClickFunnels affiliate.

Wrapping up

There you have it — answering the popular question, “what is ClickFunnels” and providing you with all the 411 on all the different ways ClickFunnels can help you earn more money online. Russell Brunson has built a powerful body of tools and resources to help online businesses succeed, and is always looking for new ways to offer value to aspiring online marketers, affiliates, and successful entrepreneurs.

Joining and engaging in the ClickFunnels community is a great way to stay on top of the latest strategies and opportunities to funnel hack and grow your online business.

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