ClickFunnels vs Leadpages: The Ultimate Guide to Decide

Wondering if ClickFunnels or LeadPages is right for you? 

Not sure about the pros and cons of ClickFunnels vs Leadpages? 

This guide will answer all your questions. 

Today there are hundreds of marketing tools out there that can help you build a successful online business. Without a thorough review, it’s difficult to know which have the features you need to meet your marketing goals. 

There’s no such thing as the perfect tool for everyone. For some, LeadPages is all they need to build high converting landing pages. Others prefer ClickFunnels to optimize their sales funnels. This comparison guide offers an unbiased look at LeadPages vs ClickFunnels so you can make the right choice for your business.

Why Do You Need ClickFunnels or LeadPages? 

First, here’s a brief introduction to why you might need a tool like LeadPages or ClickFunnels for marketing. To understand the key benefits and differences between LeadPages vs ClickFunnels, it’s important to know the difference between a landing page and a sales funnel. 

What is a Landing Page? 

A landing page is a web page used for digital marketing that is created for a specific purpose, such as a marketing or advertising campaign. It’s a page that new site visitors “land” on when they click on a link from your marketing campaigns, such as an ad, social media post, or email.

Most web pages are generalized and designed to help visitors navigate and explore a website. Landing pages have a single goal to achieve. This is usually encouraging visitors to complete a call to action (CTA).

Landing pages can have different goals depending on the nature of your marketing campaign. For example, you can design a landing page to capture contact information from leads, drive sales, promote a webinar, etc. 

Landing pages usually contain a highly targeted message optimized to drive specific behaviors. Some elements of a landing page can include:

  • An eye-catching headline
  • A unique selling proposition (USP) 
  • Images or videos of your offering
  • Supporting material
  • Social proof
  • A sense of urgency 
  • A CTA 

Here’s what a basic webinar landing page looks like with a countdown to add urgency:

basic webinar landing page - ClickFunnels vs Leadpages

Here’s what a basic landing page to capture leads looks like:


basic landing page to capture leads - ClickFunnels vs Leadpages

Any and all elements of a landing page can impact conversions. So marketers can test each element to build the most effective message for their audience. 

What is a Funnel?

A funnel is a series of pages that lead a site visitor towards a specific action. Maybe you’ve heard the term “sales funnel” before. You can optimize funnels towards all sorts of goals, not just sales. 

A landing page is often just the first page in a series of funnel steps. Instead of directing your traffic to a single landing page, it’s better to build a sales funnel. Funnels can help you nurture leads, convert them, upsell products, and create brand advocates.

Today there are many tried-and-true funnel types that are effective at driving business goals. Here’s what a tripwire funnel looks like, for example: 

Page One: An irresistible low-ticket item

trip wire funnel - page one irresistible low-ticket item - ClickFunnels vs Leadpages

Page Two: One time offer upsell

tripwire funnel - page two one time offer upsell - ClickFunnels vs Leadpages

Page Three: Downsell page

trip wire funnel - page three downsell page - ClickFunnels vs Leadpages

Page Four: Offer wall page

trip wire funnel - page four offer wall page - ClickFunnels vs Leadpages

A funnel setup like this offers leads many reasons to sign up. It can also create a sense of urgency or scarcity to encourage more conversions. 

Why Do You Need Landing Pages and Funnels? 

It takes a lot of time, money and energy to attract new traffic to your website. You want to do everything you can to ensure your visitors convert into paying customers. But people online are very fickle. They’re much more likely to leave your site without signing up for your email list or buying a product. Creating targeted landing pages can capture their attention and encourage them to take action. Optimized funnels can help you convert more leads and maximize their value as a customer. 


If you send traffic to unoptimized product pages, you miss out on huge opportunities for conversions and sales. That’s why it’s essential for every marketer to create targeted landing pages and funnels today.

LeadPages Overview

Leadpages is a landing page builder designed for marketing. The idea is to attract traffic to optimized pages then collect their contact information or drive sales. Beyond building sales pages, Leadpages also offers features that help you capture and manage leads. These include pop up lead forms, conversion tools, and an ad builder for Facebook and Instagram. 

LeadPages is a valuable tool for marketers because you can build optimized landing pages without using any HTML. They have a drag and drop editor that allows you to create whatever visual elements you want. If you’re not aesthetically inclined, you can also choose from their pre-built templates, then customize them to your needs. 

Key Features of LeadPages 

Here are the most important features marketers use when they sign up for LeadPages:

Pre-built Templates

LeadPages offers many conversion-optimized templates to choose from. They’re all mobile responsive, SEO-friendly, and customizable. You can also quickly add on pages to your website using pre-designed templates for your About page, Event page, Gallery page, etc. 

The template database is browsable and searchable — you can easily find landing pages or whole website designs. Industries include consulting, e-commerce, finance, health, blogging, real estate, travel, technology, and more. You can also easily filter by landing page topic or goal, such as lead capture, sales, webinar, etc.

leadpages template categories - ClickFunnels vs Leadpages

Probably the most interesting thing about LeadPage templates is that they have data on which designs convert best. With one click, you can narrow down your options to the highest converting templates.

Builder with a Drag and Drop Interface

It’s easy enough to customize your landing pages without any coding using LeadPage’s drag and drop interface. The visual builder helps you customize your website, landing pages, and opt-in forms. It also helps you build mobile responsive pages that convert. You can easily preview your landing pages across different device screen sizes. Some features also help you control how your content displays on social media networks. 

Conversion Tools 

LeadPages isn’t just about creating sales pages. They also offer many features that can help you drive conversions, including alert bars, pop-ups, opt-in texts, and more. 

send SMS messages - leadpages vs clickfunnels 2020

Their opt-in text campaigns allow you to send SMS messages to your audience prompting them to receive a digital file or subscribe to your email list. Exit-intent pop-ups are another cool feature. These can trigger whenever visitors move their mouse to show they’re about to leave the page. Features like this are valuable in helping you grow your email lists and convert leads. 

Performance Insights 

LeadPages templates are already optimized to drive conversions. But there are always changes you can make to improve performance with your unique audience. LeadPages analytics dashboard offers all the insights you need to optimize your pages and campaigns. It also includes A/B testing features and real-time conversion tips. 

AB testing- leadpages vs clickfunnels 2020

Facebook Ad Builder 

To expand their branding beyond just landing pages, LeadPages now has a Facebook Ad Builder. This makes it easy to create Facebook ads and direct clicks right back to your optimized landing pages. Instead of using a third party tool to create ads, you can do it right from LeadPages. 

Website Management 

Despite what the name suggests, LeadPages can help with a lot more than just landing pages. LeadPages Sites is another builder that can help you create a professional-looking website with all the right pages. You can take advantage of website templates, pre-built add-on pages, and website style settings. LeadPages also offers a free custom domain with annual purchase. 

Publishing Options 

If you have an existing domain, you can easily connect it right to LeadPages. They offer free hosting with SSL encryption. What’s more, there’s flexibility to publish pages to your free LeadPages domain or another domain you own.

LeadPages’ WordPress plug-in makes it easy to publish your landing pages and pop-ups on your site. You can install the plugin with just a few clicks — no CNAME or DNS record required. 

LeadPages Integrations

LeadPages offers more than 40 standard integrations. These make it easy to automatically add leads to your lists and and trigger email workflows. 

A great thing about LeadPages is that they don’t charge extra based on the number of leads you collect or pages you publish. You can easily send your leads to your ESP, CRM, or other platforms. Some standard and advanced integrations include: 

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads 
  • Twitter
  • Hubspot
  • Marketo
  • Salesforce/Pardot
  • Shopify 
  • Paypal
  • Stripe
  • Vimeo
  • YouTube
  • Drupal
  • Joomla
  • Squarespace
  • Wix
  • WordPress
  • GoToWebinar
  • Zoom

LeadPages also integrates with most major email service providers, including: 

  • ActiveCampaign
  • Aweber 
  • Constant Contact
  • ConvertKit
  • Drip
  • Emma
  • GetResponse
  • iContact
  • MailChimp 

Lastly, if there’s any tools you need that don’t integrate directly, it’s likely available through Zapier. LeadPages works with Zapier as a third party to integrate with more than 1,000 other apps. This makes data flow, automation and optimization possible using the tools you want. 

LeadPages Cost

LeadPages offers as 14-day free trial, so you can start building pages and try out the tool before paying. To sign up, you need to choose from one of their 4 pricing plans tailored to the features you need:

Standard: $25/month

The standard plan allows you to create as many landing pages, pop-ups and alert bars you need for one website. If you pay annually, you’ll also receive a free custom domain and free hosting. You get access to templates, lead notifications, email, standard integrations, and the Facebook Ad Builder. 

Pro: $48/month

The Pro plan allows you to create landing pages and collateral for up to 3 websites. You get access to all the features offered with the standard plan. But you also get online sales and payments, unlimited split testing, email trigger links and 10 opt-in text campaigns. 

Advanced: $199/month

The Advanced plan allows you to create landing pages and collateral for up to 50 sites. You get access to all the features offered with the Pro plan. But you also receive priority phone chat and email support, advanced integrations, 5 Pro Sub Accounts, 50 extra opt-in text campaigns, and 1-on-1 Quick Start Call.  

Start: $15/month 

The Start plan is a special option to help you build a website without utilizing any advanced features. It’s billed annually, and once you’re ready to start creating pop-ups and other collateral, you can upgrade to another plan. The Start plan includes unlimited traffic and leads for one website and offers access to weekly group coaching sessions. 

LeadPages Resources and Support 

LeadPages has great customer support. You can contact them by phone, email or chat with questions or issues any time of the day. 

That said, you can probably find a solution to your question using their resources. If you need tech support, LeadPages offers a searchable database of resources. These cover topics related to the LeadPages builder, integrations, analytics, your account, and more. 

leadpages resources and support - leadpages vs clickfunnels 2020

LeadPages not only helps you succeed with their tool, but also with marketing overall. Their marketing education section includes free resources to help you learn how to grow your business. These include webinars, blog posts, downloads, podcasts, etc. 

Lastly, LeadPages also hosts weekly group coaching sessions — including live a Q&A lead by in-house marketing experts. The goal is to help you get the most out of LeadPages and improve results from your marketing efforts. 

Pros and Cons of LeadPages  

LeadPages has its benefits and its drawbacks. To measure them, you need to compare offerings to similar solutions around the web. With that in mind, here are some of the pros and cons of investing in LeadPages:

LeadPages Pros

  • You can make pages quickly using existing templates 
  • Customizations are intuitive 
  • It integrates with most major marketing automation tools 
  • It offers a variety of pricing options that fit marketing budgets
  • You can pay monthly or annually
  • There’s a 30-day money back guarantee 
  • They’re constantly expanding features and tools (like the Facebook Ad builder)
  • You can access LeadPages from your WordPress dashboard 

LeadPages Cons

  • Their drag and drop editor can be buggy 
  • Live chat is limited to Pro or Advanced plans 
  • You have to have your own email marketing software (some other tools offer both) 
  • No sales funnel templates 
  • No way to create a membership site 
  • No checkout pages 

LeadPages Affiliate Program

LeadPages has an affiliate program their current customers can join. Market their lead generation tools to your friends, family, or online audience and get a 30% recurring commission if they buy. Recurring means that you’ll get a 30% cut every time they pay for their subscription. You get a commission no matter which pricing plan your referrals buy. LeadPages offers affiliates all the tools they need to convert leads, though really the product sells itself on value. 

ClickFunnels Overview

When most marketers consider alternatives to LeadPages, ClickFunnels comes up. Both platforms offer lots of similar features. But ClickFunnels also has some unique attributes that make it valuable for marketers. 

Instead of helping marketers build landing pages, ClickFunnels helps them build full funnels. A sales funnel takes leads step-by-step through a sales process, including several key pages and touch points. The idea is to help leads stay on track so they don’t get lost in the buying process, and to use marketing tactics to encourage conversions. 

ClickFunnels’ customizable sales funnel templates can help you meet all sorts of marketing goals. These include generating leads, selling products and building follow-up funnels to reconnect with your audience. 

Key Features of ClickFunnels 

Here are some of the main features of ClickFunnels that make it so valuable for marketers: 


ClickFunnels can help you build high-converting funnels based on your specific marketing goals. All you have to do is choose your main marketing goal. The software will suggest a relevant funnel type, then you can start creating it. 

For example, if your goal is to generate leads, you can use:

  • Squeeze Page Funnels
  • Application Funnels 

If your goal is to generate sales, you can use:

  • Tripwire Funnels
  • Sales letter or video sales letter funnels
  • Launch funnels 

If your goal is to run an online event, you can use:

  • Webinar funnels 
  • Auto Webinar funnels

Each of these funnel types include all the relevant touch points you need to convince your audience to take the specific action on your site.

Once you have a funnel template, you can customize it any way you want. Move pages, delete them, or add new steps. Then using the drag-and-drop editor, you can easily add your own content to templates and have a funnel up and running in no time. 

clickfunnels replace image asset - clickfunnels or leadpages

It’s also possible to customize templates beyond what drag-and-drop offers. For example, you can also use custom CSS, padding adjustment and color adjustment to make your pages perfect. 

ClickFunnels has all the features and flexibility to build the kind of funnel pages you want, including:

  • One-Click Upsells — Promote other products and services to customers after they buy.
  • Membership Areas — Create a membership site that protects your subscription content.
  • Order forms — Create your own checkout process and reduce cart abandonment.
  • Affiliate Centers — Create your own affiliate program and customize your commission plans, affiliate types, do payouts, and more. 


Another feature that sets ClickFunnels apart from LeadPages is their Marketplace. LeadPages has many page templates to choose from. But ClickFunnels has a full marketplace of funnel templates designed for different purposes.

Many are free, but you can also pay for premium templates with special features you need. You can browse categories of funnels (such as for sales, membership funnels, squeeze pages, etc.) or search for the one you need. The Marketplace has rating options so you can be sure you choose a quality template. And if you can’t find the template you want, you can also work directly with an expert to design one.

clickfunnels marketplace shop - clickfunnels or leadpages


Backpack is a special feature that allows marketers to create and add affiliate programs to their funnels. This is really valuable because it helps you empower your own customers to promote your products. And you only pay them after they’ve landed sales. 

Keeping track of your affiliates and giving commission can be a huge pain without the right tools. There are some third-party integrations you can use with your sales funnels. But Backpack makes it much easier to manage. 

Backpack uses a feature called Sticky Cookies. These allow affiliates to earn commission for products they promote, as well as commission for other products they buy in the future.

clickfunnels backpack - clickfunnels or leadpages

Follow-up Funnels

Follow-up Funnels are another important feature that sets ClickFunnels apart from LeadPages. It helps you build a second funnel to cultivate relationships with your visitors using targeted messages and sequences.

It’s a lot more than just an autoresponder. Follow-up Funnels includes advanced features that help you build and segment lists. Then you can deliver a personalized marketing message to each person. Follow-up Funnels can include emails or SMS messages. 

Share Funnels 

ClickFunnels has a lot of great features that just make life as a marketer easier, and Share Funnels is one of them. Share Funnels give you the ability to create an entire funnel then share it with anyone else who has ClickFunnels. This makes it easy to:

  • Duplicate and use your best funnels for different products
  • Sell your funnels to others
  • Use your best funnels to upsell ClickFunnels products and earn affiliate commission 

All it takes is a couple of clicks to edit and share your funnels using a custom link: 

clickfunnels share funnels - clickfunnels or leadpages

Performance Metrics 

ClickFunnels helps you build the best performing funnels from the beginning. But still there’s plenty you can do to optimize your funnels to improve conversion rates. ClickFunnels performance metrics paint a clear picture of what is or isn’t working with your funnels. 

You can integrate and use third party tools like Google Analytics. But ClickFunnels internal metrics are really all you need. 

Some of the main metrics ClickFunnels dashboards include are: 

  • Click Through Rate (CTR)
  • Unique Click Through Rate (UCTR)
  • Reach
  • Cost Per Click (CPC) 
  • Cost Per Lead (CPL) 
  • Earnings Per Click (EPC)
  • Cost Per Acquisition (CPA)
  • Conversion Rate 
  • Cost Per Attendee (Webinars)
  • Lifetime Customer Value
  • And more

Marketers can understand their funnels using the right key performance indicators (KPIs). It’s also easy enough to make minor changes to your funnels and A/B test their performance to identify which elements drive KPIs. 

ClickFunnels Integrations 

ClickFunnels has a lot of internal features that make using many third-party marketing tools unnecessary. But they also integrate with a variety of applications so you can build the MarTech stack you want. 

Here are the email marketing tools that ClickFunnels is currently compatible with: 

  • Active Campaign
  • Aweber
  • Constant Contact
  • ConvertKit
  • Drip
  • GetResponse
  • Hubspot
  • Keap (formerly Infusionsoft)
  • MadMimi
  • MailChimp
  • Market Hero
  • Ontraport
  • Sendlane

ClickFunnels also integrates with a variety of other valuable tools you can use in their editor. Examples include Stripe and Paypal payments, GoToWebinar, Shopify, and more. There’s also Zapier as an option if a certain tool you need isn’t compatible with ClickFunnels. 

ClickFunnels Cost 

ClickFunnels currently offers two pricing plans. There’s basic ClickFunnels for $97/month and ClickFunnels Platinum for $297/month. Soon they’ll also offer a third option — ClickFunnels Collective. 

clickfunnels pricing - clickfunnels vs leadpages reviews

The main difference between basic and Platinum is scale. Platinum allows you to create unlimited funnels and unlimited pages, for up to 9 domains. You also get access to Follow-Up Funnels and Priority Support.

ClickFunnels hasn’t published details of what the Collective plan will cost. But it will include access to valuable training and resources, including Agora Copywriting and Agora Media Buying. 

funnel flix - clickfunnels vs leadpages reviews

ClickFunnels Affiliate Program 

The ClickFunnels Affiliate program is probably one of the best in the digital marketing space. You can make a lot of money building high-converting sales funnels for your business. But your earning potential as a ClickFunnels affiliate could be even greater. 

The program does a lot to encourage affiliate opportunities and help you succeed at promoting ClickFunnels products. Here are just a few examples: 

  • Standard 30% recurring commission on sales of all ClickFunnels products. This includes the software, Russell Brunson’s books, and Funnel Scripts. 
  • An increase to 40% recurring commission after you get at least 40 active ClickFunnels’ members paying through your affiliate id. 
  • 5% commission on any ClickFunnels affiliates who sign up using your link. 
  • 100% commission on sales of the One Funnel Away (OFA) Challenge.
  • Promote free products, such as the Affiliate Bootcamp, then receive commission upselling the OFA Challenge. 
  • Receive bonus prizes, such as a $500/month payment towards the lease of your dream car if you sign up 100 paying ClickFunnels customers. 

Their bonus prizes are the real deal. Many affiliates have managed to buy their dream car by promoting ClickFunnels. 

clickfunnels dream car - clickfunnels vs leadpages reviews

ClickFunnels Support and Community

ClickFunnels has excellent documentation and support. First of all, their blog covers how-to and strategy for a variety of marketing topics. These include conversion optimization, design tips, SEO, traffic, and more. If you can’t find specifically what you’re looking for on the blog, you can go to their Help Desk. There you can search for specific topics, or browse categories like how to use the ClickFunnels editor, follow-up funnels, Backpack, taking payments, email services, and more. 

Definitely the biggest source of ClickFunnels support is their online community. The official ClickFunnels Facebook group currently has 232,000 members with more than 100 posts per day. 

If you ever have a ClickFunnels or general marketing question that needs answering, posting to the Facebook group will get you detailed answers from experts within hours. 

clickfunnels fb group - clickfunnels vs leadpages reviews

Pros and Cons of ClickFunnels 

Like any marketing tool, ClickFunnels has its strengths and weaknesses. Here’s an overview of the pros and cons of this tool, as compared to alternatives like LeadPages. 


  • Learn how to build funnels instead of landing pages 
  • Pre-built funnels to choose from 
  • Intuitive drag and drop editor
  • Smart shopping cart with 1-click upsells 
  • Create membership sites 
  • Email and Facebook marketing automation 
  • Community — share funnels and learn from others 
  • Handle payments with your preferred checkout and payment tools
  • 30-day money back guarantee
  • Affiliate program with many earning opportunities 


  • Pricing — No cheaper options for budget marketers 
  • Scalability — Limited to 20 funnels on 100 pages for the basic plan 
  • Follow-up Funnels only available on the Platinum plan 
  • Some coding is required to use different integrations with your ClickFunnels pages 
  • Hosting with ClickFunnels is required. So if the company disappears, so do your landing pages. 

ClickFunnels vs LeadPages: The Final Verdict 

The truth is, both ClickFunnels and LeadPages are valuable options for marketers. They both help you build optimized pages that convert prospects. That said, they both offer different benefits from each other. Which one you should choose really depends on your unique business needs.

Main factors to consider include: 

  • Cost

Starting at $97/month, ClickFunnels is not a cheap tool. It offers a lot of value for the price tag, but it still isn’t accessible to all marketers. LeadPages offers a lot more flexibility with tiered pricing. Their Start plan ($15/month) even allows marketers to benefit from LeadPages before they’re ready to fully launch their business. 

  • Funnel sophistication

The biggest difference between ClickFunnels and LeadPages is that LeadPages helps you build landing pages. ClickFunnels helps you build full funnels. You can use LeadPages to build your own funnels. But you need to have the knowledge and experience to build effective funnels yourself. A single landing page might suffice for a new marketer just starting out. But when you’re ready to optimize and scale, having access to full funnel templates can be very valuable. 

  • Additional features 

Both LeadPages and ClickFunnels offer additional features that are unique from each other. If you need one or more of these for your marketing efforts, it can help you decide the right tool to choose. For example, LeadPages offers a Facebook ad builder and other conversion tools. ClickFunnels can help you build membership sites and affiliate programs using Sticky Cookies. 

At the end of the day, both ClickFunnels and LeadPages have the potential to help marketers grow their business. Take a thorough look at the features and pros and cons of each to determine which tool offers the most value for you. 

1 thought on “ClickFunnels vs Leadpages: The Ultimate Guide to Decide”

  1. Awesome comparison of ClickFunnels and Leadpages Dan. Both companies have put a lot of thought and effort into their products to provide great user experiences. As you mentioned, people have to look at the features of each software to see what best meets their needs.

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